With Birdy, the birdhouse, we are promoting the experience of nature and
biodiversity. The figurative mark is designed with a gentle curve. Birdy‘s
body shape is both a bird and an initial letter at the same time.
Fictional project of the Bern and Biel School of Design
According to population trends for breeding birds in Switzerland, the red-headed shrike (Lanius senator) is one of the birds threatened with extinction. This bird therefore will be an excellent brand mascot. It is characterized by its large eyes, reddish-brown crown and light underside.